About us

We produce inorganic speciality pigments for coatings, construction chemicals, ceramics, printing inks and plastics worldwide.

In addition to inorganic coloured pigments and coloured pigment preparations, our product portfolio includes an extensive range of inorganic anti-corrosion pigments, pigment slurries and pigment pastes. We combine a high level of innovation with the responsible use of resources for sustainable growth. We are also a sales partner for well-known producers of organic and speciality pigments, aqueous binder dispersions and additives.

As an Austrian family business in its 6th generation, we stand for reliability and sustainability in our business relationships. For over 170 years, customer satisfaction and customer success have been our top priorities. We offer our customers worldwide flexibility and innovation. We see ourselves as a service provider that helps customers solve their problems with customised approaches.

Our highly motivated, chemically and technically trained staff guarantee the development and production of innovative, market-driven products that fulfil your and our highest quality standards.

The Company History

From tradition to innovation
1846

The Habich color factory was founded by Herman Martin Habich in Nussdorf near Vienna. As early as 1846, a comprehensive range of earth colors and pigment preparations was produced. The already highly modern production plant caused a sensation and was awarded the imperial seal of quality.

Takeover of the ultramarine factory Setzer in Weitenegg, one of the leading producers of ultramarine blue at that time. The merger of the production facilities at the new location took place. The strategic location - directly on the Danube River - combined with a continuous expansion and optimization of the product portfolio form the basis for a successful worldwide export.

1921
1955

Retransfer of the 10 years under Soviet control to the family and resumption of the growth and investment strategy.

Expansion of production of chrome yellow inks and anti-corrosion pigments.

1960
1980

Establishment of an international distributor network through cooperation with local experts. Due to this exclusive on-site service combined with our high-quality products, the export quota has been increased to over 70%.

After intensive development work, ecological and highly effective phosphate-based anticorrosive pigments were successfully launched on the market.

1990
1992

Commissioning of a new plant for the production of pigment pastes.

Introduction of the greenish yellow pigment Bismuth Vanadate under the brand name Durovan® as an alternative to the chrome yellow pigments.

1998
2000

Expanded Bismuth Vanadate activities to capture new applications with new brilliant colors.

Further development of the Bismuth Vanadate product range by the reddish color range. In addition, the first certification of our ISO 9001 management system was carried out by Bureau Veritas.

2008
2012

Completion of the new state-of-the-art production plant for Bismuth Vanadate.

Successful initial certification of our environmental management system according to ISO 14001 by Bureau Veritas.

2014
2016

Expansion of our logistics center to lay the foundation for increasing the annual throughput capacity.

Development of flash rust inhibitors to protect against rust during the drying of water-based paint systems. Nitrite-containing and nitrite-free inhibitors are offered under the name Habicor® FRI.
 

2017
1846

The Habich color factory was founded by Herman Martin Habich in Nussdorf near Vienna. As early as 1846, a comprehensive range of earth colors and pigment preparations was produced. The already highly modern production plant caused a sensation and was awarded the imperial seal of quality.

1921

Takeover of the ultramarine factory Setzer in Weitenegg, one of the leading producers of ultramarine blue at that time. The merger of the production facilities at the new location took place. The strategic location - directly on the Danube River - combined with a continuous expansion and optimization of the product portfolio form the basis for a successful worldwide export.

1955

Retransfer of the 10 years under Soviet control to the family and resumption of the growth and investment strategy.

1960

Expansion of production of chrome yellow inks and anti-corrosion pigments.

1980

Establishment of an international distributor network through cooperation with local experts. Due to this exclusive on-site service combined with our high-quality products, the export quota has been increased to over 70%.

1990

After intensive development work, ecological and highly effective phosphate-based anticorrosive pigments were successfully launched on the market.

1992

Commissioning of a new plant for the production of pigment pastes.

1998

Introduction of the greenish yellow pigment Bismuth Vanadate under the brand name Durovan® as an alternative to the chrome yellow pigments.

2000

Expanded Bismuth Vanadate activities to capture new applications with new brilliant colors.

2008

Further development of the Bismuth Vanadate product range by the reddish color range. In addition, the first certification of our ISO 9001 management system was carried out by Bureau Veritas.

2012

Completion of the new state-of-the-art production plant for Bismuth Vanadate.

2014

Successful initial certification of our environmental management system according to ISO 14001 by Bureau Veritas.

2016

Expansion of our logistics center to lay the foundation for increasing the annual throughput capacity.

2017

Development of flash rust inhibitors to protect against rust during the drying of water-based paint systems. Nitrite-containing and nitrite-free inhibitors are offered under the name Habicor® FRI.
 

Business culture

Open minded, honest, international

For over 170 years, we have maintained a unique business culture characterized by responsibility and mutual respect. We value transparency towards our business partners and employees as well as the public to promote a trusting basis.

Flat hierarchies allow us to stay flexible, respond quickly to our customers' needs and respond to changing market conditions. Decisions are made quickly and without bureaucratic hurdles.

Trust and security

The employees are our most important resource. That's why we want to motivate our employees to become a bit better every day through challenging tasks and of personal responsibility.

Work-Life-Balance

For us, a balance between work and leisure is important. Only those who can combine work with free time and family without any problems can afford a carefree and enjoyable job. We like to meet our employees with flexibility and needs-based working models and are rewarded with the highest level of performance.

Flexibility and innovation

Continuous training and cross-departmental project teams as well as sustainable and economic growth enable us to place new processes, new products and new ideas faster in the market.